Thursday, October 23, 2014

Is traditional media or social media better?

The right tool for the right job is the answer. The right tool is the one that will complete the task in the most effective and most efficient manner. 

Look at the campaign you are running, the objective you want to achieve, the budget you have, then consider the human resources that you can dispense. 

Even before all these, as a manager your question should be are you good with the fundamentals of these media? Unless you know what tool is best for which job, you will never know which tool is better. 

Because answering which tool is better depends on what job needs to be done and who is doing the job.

Who’s the one doing the job?

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