Wednesday, May 14, 2014

Who is paying the fees?



You can warn young marketers all you want with your experience and wisdom. But it will be wasted on them. Their gumption blinds them.  

They will rubbish what you say. “This is a different era. This is a different category; I am handling this differently…” 

In reality, inexperienced marketers cannot know. That’s part of the experience of being inexperienced. 

Now, after I say what I have to say and not expecting them to listen; I just sit back and watch. It's fun. You should try it sometimes. 

Is experience wasted on you?

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