Thursday, September 27, 2012

When does the real work start?

From conceiving the product to naming it, then cooking up the marketing plan, and eventually having to sell it.

At every moment, you dream of being able to finally stop and rest. But rest never comes. After a step, there is yet another step.

After you have sold a bunch, you go back and see what you did right and what you did wrong, and figure out how you can sell more.

It’s called marketing samsara.

When does the real work stop?

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