It’s good to take pride in
your work. Heck, I am a huge proponent of it and even came up with a silly
paper on how to do it.
But it’s also important to
watch your health. Sleep is an important component.
My team and I have been there
before – sleep deprivation in order to deliver work to the company. On
hindsight perhaps some form of moderation of our work ethics would be better for our health – both physical and mental – then.
I know it is difficult, but
as a manager you can learn to assign to others, cut meetings short, have less
meetings, say “no” to unproductive meets or if you aren't required excuse
yourself. Perhaps even re-look at the SOP of the company.
You need to rest to be
productive. Sleep especially.
How much sleep are you getting?
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There are no cheap ways to build a brand especially if you want a big brand. Building a brand takes investment. You already know that but you refuse to believe it.
How much do you need to build a big brand? A lot is an easy answer. But it wouldn't be a lie even though it’s an easy answer. Huge investments in money, talent and time. You also know that already.
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Management
attention is a very expensive resource. That is why people in management must
use their time wisely. If you sit in a management position in a company, please
do not waste time on your small unilateral wet-dream project. Do not justify that it is big, that you will use it as an example of how it should work to other
divisions. It distracts finite resources from the important things management and
senior leaders need to look into.
Do you know your job?
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The Corinthians were told, “"Everything is permissible, but
not everything builds up.” I think it applies to your marketing as well.
You can do anything and everything you deem fit for your brand. Just remember not everything is
beneficial to your brand or bring the sort of benefits you want to your brand.
I would look into opportunity cost in terms of time, effort,
compounded benefits and budget before deciding.
What do you want to do?
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You can start
with these two. One, you are not being effective, which
means doing the right things. Two, you are not being efficient, which means
doing things right.
Seems obvious but not many people are willing to look into
their own dirt. So, it’s not so obvious. If it is then we will all be doing
great marketing.
What are you looking into?
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