What differentiates you?

You are a marketer. But it is also true you are a consumer. If you as a consumer agree to these statements:

I want to be treated with respect

I want to be cared.

I want to be loved.

I want brands to be genuine to me.

I want to know I can trust you.

I want to know you have my best interest at heart.

Then why is it that you craft your marketing plans with elements of trickery? With promotions and sales that is not genuine? With mechanics that makes people distrust you?

No, all demographic groups wants all of the above. All psychographic groups wants the above. It is basic human need to want the above.

All good marketing treats people with respect and love.

Have you lost their respect? 

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Are you following one guru?

Variety is good. Having variety doesn’t mean you aren’t focused. Just means you have a choice to pick and choose what you can stir into the best cocktail.

Used to be one language is good enough. Knowing English will get you a good job. Now knowing English is barely enough, adding Chinese and perhaps Hindi will get you a brighter future. 

Variety works for a lot of things like nature, food, spices, art, even marketing theories and gurus. There are very few things in this world that are absolutes. 

Narrowly following one thing will only give you tunnel vision.

Can you follow the light?

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You don’t know us?

It’s no longer an excuse to not know. If you are coming to sell us something, even if it is a mind-numbing shredder machine, check us out.  It’s there.

If you are coming for an interview? Look us up. 

Not knowing and no time to do research is no longer an excuse. That excuse expired a long time ago.

This of course works for everything else as well. For whatever industry and whatever title you hold.

Don’t say no one gave it to me. Look for it. You can even do it on the phone now.

Don’t say I have no time. It’s the same amount of time to update your status on FB.

Technology has murdered your excuses.

How much do you know?

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Is there a freebie with this?

Give your freebie with good intention and give it the right attention. Not something that has tricks built into it. Sometimes the consumers know this. They buy it not because they think it is free. Or that they believe you. 

Give them some credit. They aren’t so stupid all of the time.

They buy it for other reasons. It’s dangerous if you think they bought it because it is free. Because that’s how you conceived it.

Now, you don’t know the true motivation behind your consumers’ action. Beats the purpose of doing it, ain’t it?

What’s the price of your intention?

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Why do you ask questions?

You can use questions to:

• Kill ideas.
• Murder initiatives.
• Make people tired.
• Sound smarter than others.
• Confuse.
• Go off tangent.
• Distract.

And a host of other uses. 

But questions are best use to clarify. To deepen understanding. To diagnose a problem. With clarity comes focus. With clarity solutions break out of the dark clouds of ignorance.

Use questions carefully.

What answers do you want? 

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What do you value?

Your true worth is not your net worth.

Value of your contribution is not the value you have in assets and financial statements.

Options and obligations are very different things.

You know that already but it's well worth repeating.

How will you be valued?

Let us help. Call us now at +60378901079 or visit us at roar-point.com