You’re not a luxury brand. You’re just hard to find. Many businesses confuse exclusivity with invisibility.
They cut marketing spend, limit distribution and call it “premium positioning.”
But in truth, the market forgot them.
Great brands don’t just whisper to insiders. They build salience so even outsiders know their name. Scarcity only works when demand exceeds supply.
But if people don’t know you exist, there’s nothing to crave.
Are you hiding behind a price tag?
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