What do you focus on now?

There are a bunch of goals your marketing plan can pursue. But you can only focus on a max, I would say three. Make the best decision you can and pursue those with fervor. Once you get those into action, you would see the results. Let your plan have its time before you decide to switch course. Focus is the key here.

Don’t pursue too many goals at any one time. Do let the plans get into action and give it time to work. Then take the lessons from there.

What should be the priority?

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What did you create?

Don’t look at what someone has created and say, “I can do that too.” Then go off and do a version that is a fraction of what others have done.

If you think you can do it, go do something much better.

We can all do what others have done, we think. But to do a much better version of what others have created, to give it our all and to contribute to the industry we serve, that we need to lose sleep, experience stress and strain before we get there.

Don’t create an inferior version of what others have done and say you have done it too. To do that is to lie to others and cheating to yourself.

Did you give it your all?

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Are you obsessed with yourself?

You should if you aren’t. Most people are very concerned about their competitors when in fact they should be a lot more obsessed with themselves.

For example, are you losing to yourself? Meaning, is your company at the best that it can be? Why focus so much on the competitor when you aren’t spending time to strengthen your company? You have finite time, money and energy. Choose what you focus on so you can fight a longer battle.

Secondly, are you listening to people with experience and expertise? Keyword being “AND”. Not experience OR expertise. Know the difference. When you have these mentors, coach or consultants, are you listening to them intently and taking action on their counsel? No point listening and not acting upon good advice.

Thirdly, are you so passionate about upping your game that you are constantly pushing yourself to be better and not giving up too soon? Be obsessed with being a better you daily. Ultimately, chances of wining increases when you improve you.

Are you your own competitor?

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