Being
careful with your costs and investing behind your brand aren’t mutually
exclusive behavior. You can be meticulous and still do well in investing in
your brand.
The
conscientiousness that comes with doing your homework thoroughly and not over analyzing
will serve your company well.
Are you being neurotic?
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Doing
a redemption campaign here, a price-off promotion there for your brand is like
exercising once a month hoping to reap the benefits of exercising.
Like
working out, to gain the benefits of branding activities, you need to be disciplined
to do it consistently. You need to invest some time, money and effort.
Any
other way, you are doing it wrong.
How committed are you?
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Keep your
sanity. Work for someone that is self-assured, not self-obsessed.
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When you can’t
quite decide, don’t say, “No harm trying.”
Why would you
do it?
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The only way
to get through hard work is through heart work.
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