Monday, June 22, 2015

How do you gain long term benefit?

Doing a redemption campaign here, a price-off promotion there for your brand is like exercising once a month hoping to reap the benefits of exercising.

Like working out, to gain the benefits of branding activities, you need to be disciplined to do it consistently. You need to invest some time, money and effort.

Any other way, you are doing it wrong.

How committed are you?

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