How long will it take?

Spend big. Master marketing. Perfect social media skills. That seems to be what people are telling you if you are to be good with branding these days. Of course these are useful. But if you are small, then start small. Having all those does not mean you won’t fail. Knowing all these does not guarantee success. 

But if you start and not be afraid to spend even when you feel it hurts. Then that’s a good start. Treat it as an investment into the brand. Start understanding the basics of marketing and the consumer. Get a good grounding into your consumer and the media they consume. All these do not have to be intimidating.

Small steps. Build on the learning. There is no need to do everything in a day.

Is there such a thing as instant success?

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What will work?

Have you ever written down all the things that has worked for you in your business? Well, you should. Keep a marketing journal. No, not the kind that says what you bought at the supermarket. The kind that says this is what I did for my marketing plan this month, this is what worked and why. This is what could have been better.

Teach yourself. 

Are you learning your own lessons?

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What’s your advertising style?

Huh? I don’t know. Whatever sells.

What’s style?

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Is it truth well told?

Could it be lies well sold?

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What can you do?

You can do a lot. The magic is in starting. What is in motion usually gains momentum.

“Start where you are. Use what you have. Do what you can.” – Arthur Ashe.

When do you start?

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What is the price of ignorance?

You won’t know when you are ignorant. It’s only when you get wiser and more experience that you see your own ignorance and the price you paid. Some people call that “school fees”.

You then warn the others about their ignorance. But they won’t listen because they are ignorant. Everyone has to pay their dues. Some will pay more, some will pay less. Some don’t have to pay. But that’s few and far between. You should aim to be the rare few.

How much have you paid?

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What’s in your program?

“It’s vain to do with more what can be done with less.” – William of Occam.

How much do you know?

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