Do you see what I see?

You don’t always see what you need to see. That's why you need mirrors.

Sometimes mirrors come in the form of comrades, competitors and consultants. 

Don’t break them. They show you your ugly side so you can be prettier.

Unless of course, you are setting out to be ugly.

Who’s bringing you silver and gold?

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What are you doing with Google?

Google is becoming "Godgle". You already know that. You use it every day as a consumer.

So, how is the brand you are handling using Google and its services? Oh I see, your consumers don’t use Google. Hmm...

Is your brand out Googling your competitors?

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Who can hurt you the most?

YOU.

Yup. YOU can hurt you the most.

The things you should do but didn’t do. The things you turn a blind eye on. The ego that you did not train to shrink. The mouth that refuses to shut-up. The anger that refuses to be extinguished. The “I am staying true to myself” pseudo-logic. The “I will do it tomorrow.” The greed that refuses to be contented.

Swat that analysis. Just look into yourself.

It works for brands, people and career.

Who can benefit the most?

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How much does your brand write?

Brands want to own the experience that consumers feel about them, they want to own the personality and values that their brand reflects or espouse.

Sadly, how many owns those words on the net via the very keywords or the group of keywords they want to “own”? Especially, here in Malaysia.

Content marketing should be a key component of your communication strategy if you accept these as facts:

1.    The number of people who will look for the information via the net will increase.

2.    Content marketing is one of the more convincing forms of communications.

3.    Over the long run it delivers better ROI than a leaflet or booklet (the offline     equivalent of content marketing.)

4.    It provides a platform to when and where your consumers will sell themselves on your brand.

If your brand is not writing yet, you should start now. It takes time. But done well it pays dividends in heaps.

What would your brand write about?

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How do you learn?

Non admission to ignorance can breed arrogance.

Each time you are challenged on what you hold to dearly - for example, a marketing technique, perhaps savour that as an opportunity to unlearn what you have learned.

Just because you have been successful with it in the past:

1. Doesn’t guarantee it will work this time. Perhaps there is a reason why you are being challenged now?
2.  Doesn’t mean the person challenging you is wrong.
3. Can mean this technique is now known to your competitors.

You think you know, hence you don’t know. Ignorance breeds arrogance.

What did you unlearn? 

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Are you staying true to yourself?

Sometimes I wonder if people take this, “Stay true to yourself” to the extreme.

I mean, if you know you are an asshole, do you remain an asshole? Because that way, you are staying true to yourself even when it takes a toll on the people you work with, your love ones and more importantly the immeasurable price you are paying for it.

Perhaps these people should ask themselves, “What is my true self?” before they qualify to say “I am being true to myself.”

What lies are you telling yourself?

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How much time do you have?

You will never find time if you try to look for time to do the things that you want. You will not find time to do the things that you love, to attend to your priorities, to whatever. 

You make time. Yes. MAKE. TIME.

That’s how you get things done. Do that or stop complaining.

How do you make time?

Let us help. Call us now at +60378901079 or visit us at roar-point.com