Where is your learning opportunity coming from today?

When you sit across the table and are presented with a case that you can potentially learn from? Resist saying “…but it’s a different category”, or whatever similar angle like “…but we are selling at a different price point.” Or “…but that’s in a different country.”

Ifs and buts kill learning opportunities.

Of course the case presented to you or the example shown to you is of a different category, place, price point, consumer segment and what have you.

Your dream case study others will use as a fine example of marketing magic? The exact category and in the exact situation you are facing now? That, you and I are crafting as we speak.

Why choose to be egoistic when you can choose to create magic?

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How did you get here?

Too often if you are the guy that carries that big title, you need to know what is it that you have skipped. Perhaps, you are where you are because it is a family business, for which you have not learned the hard way up. Or you may have climbed that corporate ladder because you were good at that one solid thing. It propelled you to the top.

All too often, big guys at the top forget there are many things they may not know. Too egoistic to ask, too busy to know. It spells disaster for you, your customers and your company.

What’s your unfinished business?

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Which big effort got you somewhere?

Do you laugh at little efforts? Small little things people do? What is better? Someone dreaming of big things and never got moving? Or someone who starts to move even that small little thing.

In everything there is latent energy. The potential in every small effort. Do not look down upon what in your big dream is defined by miniscule.

“Drop by drop an empty bucket is soon filled with water.” – The Dhammapada.

If little birds start questioning every tiny straw it carries to make a nest, it would not have a resting place.

Do you see the potential of small things?

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Is your effort in cash or credit?

Compounded interest earns you lots of money. It can earn you lots of dividends too when applied to your – hate to-do list, someday I will do list, I am too busy to attend to it now list.

If you can compound your interest on the things that needs your attention now but you are forever procrastinating, the returns will be satisfaction in its many forms.

Why do you believe in compounded interest when it comes to your banking accounts but not on your whatever lists?

What would compounded interest bring you?

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Is your work art?

Sometimes I wonder. People say work sucks. Of course work sucks. That’s why it’s called work. You have other words for the fun things you do. Or love.

But it also depends on the way you look at things, no? Your work I mean. Whatever it is. You look at other people’s work and say, “Wow, that’s a work of art.”

How come other people’s work can be a work of art? 

What have you been doing wrong? Let me suggest this.

It’s what you expect work to deliver. It’s you not accepting that the discovery of your passions and motivation is a beautiful process, not a painful one. It’s you expecting a single leap to career heaven. Not knowing it’s the rites of passage that will elevate you there.

How can you master the art of work?

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Who’s the barb wire?

Are you in the way of your best people’s performance? How else do you want me to ask that question?

Are you in the way?

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An excuse to treat you less?

Do you ever wonder when you pay less, you are actually giving a reason to whoever that is serving you to treat you worse than if you were to pay full price?

For businesses to grow the usual idea is to convert the consumer to bigger ticket items or for the same customer to buy more.

Why then would a budget whatever (airlines, hotel, whatever) treat you like they are only doing business with you once by treating you like cattle?

Perhaps if they treated you better, you would buy that red cap of theirs. Have another can of Coke, or order the air condition to be kept on another hour.

These budget whatever dream of ancillary income from your pockets to theirs, but the service they give you indicates it’s a privilege for you to be doing business with them.

The stewardesses – in the instance of budget airlines – does not seem to realize just because you fly cheap doesn’t mean you don’t have money to buy that t-shirt, shawl and plane you are flying in.

Does budget equals value?

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