How real are you?

Authenticity leads to credibility.

If you want someone to believe you, you have to be real. Real in the way you conduct yourself. Staying true to your being.

Being authentic means not trying to please everyone. Express yourself in the way you feel most comfortable even when it carries the risk of looking uncool.

When you are uncool in your own way, you are cool.

It is mindful reflection of knowing why you are and letting the world know.

It is quiet contemplation of what you will do and what you won’t do and have the world understand.

It is the patient cultivation of take as you will give and have the world know you will be fair in your undertaking.

This is the fourth of Roar Point's ten business philosophies.

Can people rely on you?

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What did you just say?

Truth builds trust.

Seems so simple. It’s easy to forget.

That’s why it needs to be written. Spoken. Given more credit. Propagated. Evangelized. No matter what is your position of influence. You have a responsibility to the world. Moral obligation, I think it’s called. 

It’s what you have been taught. But no matter how much you get reminded there is a tendency to get sidetracked. You may fall into a “I am OK” syndrome. Which means you rationalize why what you do is acceptable by suffocating your little voice that says, "think again." And what you sprinkle into your marketing campaign as “OK.” 

Perhaps, "Primum non nocere" should apply to us in marketing, branding and advertising as well.

But you must and you can. In small inches. In long miles.

The trust is innate in your hands, heart and head. 

This is third of Roar Point's ten business philosophies. 

How is trust built?

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What have you learned today?

Continuous execution breeds excellence.

If you cultivate a habit to plow, pick and pluck; you are learning. Season after season you become better and better.

What better way to learn but to dig, shove and plant. So, the secret is in not being afraid to walk out to the field. No ifs and buts. Only how. Brave the sun and the elements. Eventually, the fruits become juicier and juicier. The vegetables are in big bold green.

You will be the best farmer around.

“Knowing is not enough; we must apply. Willing is not enough; we must do.” – Johann Wolfgang von Goethe.

This is the second of Roar Points's ten business philosophies.

What can you harvest today?

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How is your plan working out?

Plans do not work. People DO.

This doesn’t mean planning is not important. It is. You must plan the work. More importantly, work the plan.  What have been planned must be done.

Productivity comes from doing. Results come from doing. When sweat hits the ground, plans start working out. 

This is the first of the Roar Point's ten business philosophies.

What have you done today?

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What is your philosophy?

Be it a personal philosophy, business philosophy or a brand philosophy. Ponder on that question. Because people want to do business with other people who have their own philosophy. I didn’t say this. Scott Ginsberg, The Nametag Guy said this. (Thank you, Scott Ginsberg.) It is your take of the world. It is your own uniqueness.

Scott would have called this “strategic serendipity.” Exactly 4 years ago today he entered in his blog “Behold! The Almighty Philosophy Card.”

Today, Roar Point officially launch our philosophy card. Here’s our Business Philosophy:

1.    Plans Do Not Work. People DO.

2.    Continuous execution breeds excellence.

3.    Truth builds trust.

4.    Authenticity leads to credibility.

5.    Decisions, not deliberations.

6.    Impact not activity.

7.    Everything has a story that needs to be told.

8.    Meaning before marketability.

9.    Sound question leads to right answers.

10. Conversations not condescension.

Philosophy keeps you grounded. It provides a compass. It becomes the principles of which you conduct yourself. In a world where we are overwhelmed by information, it allows you to reflect and gain wisdom. You take responsibility for your actions and you add depth into your work. It gives the work you do meaning. And it helps people relate to you and you to the world.

Have you written your brand philosophy yet?

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What is the quality of your offering?

You can add some style into what you do. People like beautiful things. But when you assume your consumers do not understand, you underestimate them. Insult them even.

Just because they do not have taste in your Klang Valley sort of manner doesn’t mean they do not think that an iPhone is cool. They still do. This leads you to a question. What is style to these people?

Sure there are rules in what we do be it retail advertising or a brand ad or an advertorial. But the moment we stop to challenge it and ask how can we add style, soon some day someone will come and add style to it and you would have lost the competitive advantage.

Just as much as making it lasts – aka quality, it’s about making a real effort to make it look good too.

Where can you add some style today?

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What is the one thing?

What is the one thing you can forward and take action on today? 

Do you have too many projects that are just stuck in the midst of nowhere and too much talk? Choose that one thing and advance it. Not by big steps but looking at the immediate next step. THE ONE thing that will take your project off the runway. Very often it isn’t some big challenge or problem that is holding it back.

Very often the problem is you. You refuse to look. You ignore the challenge. You blame. You negotiate with your to-do list (in which case it is not a to-do list.) You fail in fighting resistance. 

That is why projects get stuck. 

Put 2, 3, 4, 5 of you on a project, no wonder a project takes 2 years before it takes off.

What can you DO today?

Let us help. Call us now at +60378901079 or visit us at roar-point.com