While Mixue goes for mass, Chagee is quietly carving out the premium end of Malaysia’s tea scene.
- Product: Focused menu, traditional tea
culture meets modern flavor. Glass bottles, beautiful
presentation—Instagrammable, but rooted in ritual.
- Price: Premium tier. You’re not just
paying for tea—you’re paying for the pause.
- Distribution: High-footfall malls, affluent
neighborhoods. Store design feels more boutique than beverage.
No loud ads. No
influencers flooding your feed. Just calm confidence, strong design, and
repeat-worthy taste.
Their
strategy?
- Brand as ritual.
- Design as trust signal.
- Quiet luxury, brewed daily.
It’s not a
blitz. It’s a build.
And it’s
working.
Has this
inspired you?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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