Thursday, March 3, 2022

What’s your job?

If a marketing manager doesn’t have responsibilities in deciding product portfolio, pricing strategy and tactics, distribution channels but merely handles how to promote the products; should the designation then be promotion manager? After all, this person hardly does marketing. Ok, at best this person is a one “P” marketer.

Likewise, for someone with a designation “Digital marketing manager” who does nothing but decides on which digital media to deploy. Shouldn’t the person’s designation be “Digital Media Manager”?

What’s your designation?

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