Wednesday, March 11, 2020

What have we forgotten?

I don’t think it has changed. I don’t think the objective of any marketing campaign has changed from what we have always know – build brand equity in the long term and generate sales in the short term. But seems to me, most campaigns are focused on generating sales.

Building your brand is like planting a tree. You want fruits in the future you need to nurture and fertilize your tree now so there will be fruits in the future. 

Has it changed?

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