Learn to love setbacks. After going through the motions of “why is this happening to me?”
remind yourself that things don’t “happen to you”, they “happen for you.” If
things happen for you, then there are a lot of hidden messages within the
setback. Reflect and repair what needs to be redone.
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Think about
the barriers that your consumers have before making that decision to hug your brand. What may they be? Ignorance is one. They don’t know you. They may not
have heard of you. If they did, they may not know much about you.
Misinformation may be another. Your category may have been destroyed over the
years by your competitors because they have been fleecing consumers, so when
you appear as one of the players, they can’t trust you. Pricing may be another
issue. Perceived to be too expensive, you aren’t approachable. Perceived as
being too cheap, you may be of low quality. Think through the barriers and the
gate you need to open is there.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
If you have a
brand and consumers aren’t paying you a premium, making a conscious decision to
choose you, recommends you to a friend or do any one or all of the above; do
you have a brand?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
