Wednesday, December 19, 2018

When will it stop working?

Clients get us to revise elements of their brands all the time. But often you see senior management going back to what it was before. Why? Because this has always worked. The challenge isn’t because it is working now. The challenge is to avoid being caught when it doesn’t work. It’s the same reason you send your car into service on time even though it is still working.

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