You
can name your service whatever you want. You can give your service a super sexy
name. Eventually, whatever you call it or what you want your clients to call
it, it will be measured by what you actually DO for them. All they want to know
is the effectiveness of your service.
Spend
more time doing good work. Work worth doing. Doesn’t have to be great; it just
has to work.
What makes the client signs the
cheque?
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