Monday, February 26, 2018

Is your brand prospecting?

When you use the word prospecting, most marketing people will think sales. Only sales people think about prospecting.

Brands need to prospect as well. It may be different from what your friends who sells that insurance policy does, but your brand needs to prospect. Otherwise it dies.

Old consumers will drop out, some will forget you, others will switch. A brand that grows is one that keeps prospecting.

How’s your prospect?

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