To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth.
Some online
channels can do this but you still need to get back to your CPM. Digital is
sexy. But don’t ignore what you call traditional media. They deliver in the
millions.
Get back to
some basics - look at your reach, look at your CPM. You know these but you are
ignoring it.
Are you being
swept away?
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