Friday, April 22, 2016

Who are you reaching?



To deliver growth to your company, you need to deliver your brand message to as wide an audience as possible. Media that can deliver a wide audience especially new users can drive your growth.

Some online channels can do this but you still need to get back to your CPM. Digital is sexy. But don’t ignore what you call traditional media. They deliver in the millions. 

Get back to some basics - look at your reach, look at your CPM. You know these but you are ignoring it.

Are you being swept away?

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