Wednesday, February 3, 2016

Can you lift it?



I read a weight lifting article recently. In there, the guru said (and I am paraphrasing here), “Your training should frighten you a little. If you aren’t a little anxious about the weight that you are going to lift, then it’s too easy and won’t bring growth.”

Same thing with the campaigns you run. If you aren’t a little anxious about the campaign you are about to execute, then you aren’t trying enough new things to push the boundaries

Are you taking risks?

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