Tuesday, February 2, 2016

What are the mandatories?

If it is a mandatory, it would be written somewhere. Formalized.

If it is not, then it is merely an opinion and the agency is free to challenge it. It is this challenge that leads to debate and discussion that leads to better ideas.

If you don’t like to be challenged and instead hide behind your client card or in this case, your “this is mandatory” card, then it is your ego speaking.

Or you may actually say it because it smoothens your internal processes, as in ‘you think your bosses will approve what you say more than what the agency presented’.

Whatever the reasons, your opinion isn’t a mandatory. Don’t pass it off as one.

What is your opinion?

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