Friday, October 2, 2015

What did you tell the doctor?



“I won’t show you this because I don’t want to cloud your opinion.”

“I won’t tell you everything so I can see what creative ideas you can come out with.”

You don’t say these to the doctor attending to your venereal disease because you want her to diagnose accurately and give you the best treatment possible.

So, why did you let the disease infect your brain so much that you withhold information from your agency when briefing them? 

It works the same way. 

Let the experts decide what to focus and what to throw out. You do your job by giving as much pertinent information as possible.

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