When a client briefs you, they will tell you the goal - increase sales, generate excitement, etc. You get the idea. If you are lucky, they tell you a budget. If you aren’t lucky, they say “Let me know how much it costs.”
But each time
you get back to the client, the question almost always becomes, “Is there a
cheaper way of doing this?”
The answer is
“no.” If there is, we would have shown you.
This is where
you want to go, this is the most efficient way to get there, and this is how
much it costs.
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