Traditional
media, online media, contests, promotions, events are things you integrate to give your brand more exposure. Mix them up well and your brand grows. Mix them
up well with some investment intensity in relation to your category, your brand
will hypertrophy. Some people believe this is just big spending. These people
have small brands. How
small are they? Let us help. Call us now at +60378901079 or visit us at roar-point.com
Is
your head filled with ideas you want to do for your brand but have not
executed? Probably unsure if they are right or which to execute first. It’s time to call in the experts.
Many
have built big brands with all sorts of strategies and beliefs. The common
thread in all these strategies is – they invest behind their brand. They invest
time, people (expertise), and money to build their brand.
Spending
behind your brand works. Don’t spend too much finding out what doesn’t work.
Are
you spending wrongly? Let us help. Call us now at +60378901079 or visit us at roar-point.com
The reason why certain things are not recommended for your brand or done for your brand yet is probably because there is a time and place for everything. Effective campaigns can come in many forms, it can use one medium, and it can use an integration of mediums. It can be online, it can be traditional media. It can be an event, it can be a contest. It can be a one ad campaign; it can be a series of branded content. It can be a CSR program; it can be what your sticky dreams tell you. If you stay in this game long enough, you would probably do them all.
The
stronger your brand is, the easier it is to make it even stronger. A strong brand is expensive to build. If you have a brand, but it is not strong, it
takes a lot more money and effort. The important thing is to take the ‘pain’ and get on the first step. You, of course, already know that.
How
can you get stronger? Let us help. Call us now at +60378901079 or visit us at roar-point.com
A
healthy level of brand awareness promotes sales. If you work on getting higher
levels of awareness for your brand, the sales will go up naturally. That is assuming
you got all your distribution, pricing and product quality right. At a healthy
level of awareness, a sales promotion - whether it is cents off, contest or purchase
with purchase - works off that level. It’s like a booster shot in your vaccine.
Your
booster shot doesn't work because there is nothing to boost. Didn't think of
that, did you?
Have
you got the steps right? Let us help. Call us now at +60378901079 or visit us at roar-point.com
Events,
promotions, contests, advertising, social media and all forms of communication aren't mutually exclusive. All can increase awareness, jack up sales and make
your brand stronger. The winning brands get the concoction right. What’s in your combo meal?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
The
best prescription for branding is a mega dose of FOCUS. Focus on one thing your
brand stands for, focus on one target market, focus on a key message, and make
focus your key focus. Stop
being greedy. Do you lack focus?
Let us help. Call us now at +60378901079 or visit us at roar-point.com