Brand success isn’t owned. You lease it from your consumers. And rent is due every day.
How do you pay your rent?
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Many
have built big brands with all sorts of strategies and beliefs. The common
thread in all these strategies is – they invest behind their brand. They invest
time, people (expertise), and money to build their brand.
Spending
behind your brand works. Don’t spend too much finding out what doesn’t work.
Are
you spending wrongly?
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The reason why certain things are not recommended for your brand or done for your brand yet is probably because there is a time and place for everything. Effective campaigns can come in many forms, it can use one medium, and it can use an integration of mediums. It can be online, it can be traditional media. It can be an event, it can be a contest. It can be a one ad campaign; it can be a series of branded content. It can be a CSR program; it can be what your sticky dreams tell you. If you stay in this game long enough, you would probably do them all.
When is it right?
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Brands that look strong do a lot more things that makes it strong than figuring out what is a cheaper and faster way to get there.
You would think someone would have figured out the answer long ago if the answer existed.
Have you tried the tried and tested?
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The
stronger your brand is, the easier it is to make it even stronger. A strong brand is expensive to build. If you have a brand, but it is not strong, it
takes a lot more money and effort. The important thing is to take the ‘pain’ and get on the first step. You, of course, already know that.
How
can you get stronger?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
A
healthy level of brand awareness promotes sales. If you work on getting higher
levels of awareness for your brand, the sales will go up naturally. That is assuming
you got all your distribution, pricing and product quality right. At a healthy
level of awareness, a sales promotion - whether it is cents off, contest or purchase
with purchase - works off that level. It’s like a booster shot in your vaccine.
Your
booster shot doesn't work because there is nothing to boost. Didn't think of
that, did you?
Have
you got the steps right?
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Events,
promotions, contests, advertising, social media and all forms of communication aren't mutually exclusive. All can increase awareness, jack up sales and make
your brand stronger. The winning brands get the concoction right.
What’s in your combo meal?
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The
best prescription for branding is a mega dose of FOCUS. Focus on one thing your
brand stands for, focus on one target market, focus on a key message, and make
focus your key focus.
Stop
being greedy.
Do you lack focus?
Let us help. Call us now at +60378901079 or visit us at roar-point.com