The right tool for the right job is the answer. The right tool is the one that will complete the task in the most effective and most efficient manner.
Look at the
campaign you are running, the objective you want to achieve, the budget you
have, then consider the human resources that you can dispense.
Even before
all these, as a manager your question should be are you good with the
fundamentals of these media? Unless you know what tool is best for which job,
you will never know which tool is better.
Because
answering which tool is better depends on what job needs to be done and who is
doing the job.
Who’s the one
doing the job?
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