Monday, April 7, 2014

Who are you reaching?



A captive audience does not equate a consuming market.

Sure you can talk about conversion rates, we know that. A ginormous figure for the captive audience with a small percentage of conversion is all you are looking for and that can help you achieve your objective. 

Often times, people who quote captive audience figures tend to forget relevance and insights. As if the numbers will justify everything. Throw in terms like “long tail” and they think they have a business model. 

Translating a captive audience into a consuming market takes more than numbers and gumption.

Who is buying?


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