Thursday, September 5, 2013

What colors do you like?

Knowing that I was in advertising, my friend commented on a particular ad that used certain colors that reminded him of other brands. His point was, why use colors that are associated with other brands? 

I said, “Kinda warm today isn’t it? 

Some colors are going to remind some people of certain brands. It depends on many factors. If your brand uses primary colors, you can be pretty certain that other brands would have used it and spent more money trying to associate their brands with those colors. 

Unless the colors used is central to the idea, then let the colors do their job. Don’t change them just because you feel it reminds you of another brand.

How many colors does your rainbow have?

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