Thursday, February 28, 2013

Are you willing to cannibalize?

This morning I realized that I have been using my shaver for many years. I can’t remember how many. More than 10 years for sure.

Got me thinking – Gillette has been creating new shavers after new shavers that cannibalize their previous successful shaver.

So, you can grow while cannibalizing your own products. In fact, that may be the only way to thrive and grow.

What will feed your business?

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