Friday, February 22, 2013

Are you in the creative industry?

Marketing is creative work but many marketers do not think that way. They think that marketing is a logical liner path. Far from it, for your brand to stand out from the crowd it has to be different. A different product, a different offering, a different market, a different price, a different way of distributing – all these before we even talk about the branding process and its expression often called advertising. Most times, when marketers talk about creativity in marketing – the first thought that comes to mind is advertising.

Which part of your work is creative?

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