Wednesday, September 30, 2015

What do you do now?



If you keep doing what you know, then you will have very minimal tools in your box. But if you do what you don’t know, you risk failing. Whatever failing means to you. I won’t discard what  I know, but I will always play with what I don’t know. That’s the only way to know.


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Tuesday, September 29, 2015

What did you start?



If you start it, finish it. Doesn’t matter if you know it isn’t going to be a success. So long as you start and you bring it to an end.

The first does not have to be successful. Often it is not.

But you will build confidence and you will learn from your mistakes.

Did you finish it?

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Monday, September 28, 2015

How did you learn marketing?



"He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying." — Friedrich Nietzsche

What do you know about marketing communications?

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Wednesday, September 23, 2015

What does your name card say?



Now at a tender-ish age of 40 some, I have the privilege to walk into meetings with talented youngsters from big name agencies. I know these sort of agencies well; you know those that have dead founder names on their door? I have more than a basic understanding of their inner workings. After all, I spent a good part of my career in that ecology. 

Just a word of advice from a naïve, low-life, struggling, hungry entrepreneur to these young talented managers – the business card you carry and what it says about you? It’s all an illusion, really. 

It’s OK to fake it till you make it. It buys you time. It buys you time to back up your loud mouth counsel to the clients with cold hard facts, with real skills and pragmatic experience. Please do not squander your youth away with what your business card says. It’s only paper with a nice brand name on it.

Your own name on that piece of card eventually needs to be backed up by the currency of real work, good experience and perhaps if it is not too difficult to do – earnestness. 


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Tuesday, September 22, 2015

Are you a genius?



When you look at someone whom you think is a genius, don’t just focus on the talent. Look at the discipline and stamina. It’s easy to forget the not so sexy stuff.

What do you have?

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Monday, September 21, 2015

How far can you go?



It’s OK to hold down a day job and worry about rent. There is some form of practical lifelong lesson in this not so sexy way of life. 

Worrying about not living the life and jumping into it now maybe fun, but carries the risk of holding you back later in life.  


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Friday, September 18, 2015

Who is in your inner circle?



Consistently ask this “Is my inner circle qualified to give me the advice I am looking for?” Go ahead; ask your inner circle if this question is worth asking. I am not in there, so may be I am wrong.


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