Did you change the goal post?

When a client briefs you, they will tell you the goal - increase sales, generate excitement, etc. You get the idea. If you are lucky, they tell you a budget. If you aren’t lucky, they say “Let me know how much it costs.”

But each time you get back to the client, the question almost always becomes, “Is there a cheaper way of doing this?”

The answer is “no.” If there is, we would have shown you.

This is where you want to go, this is the most efficient way to get there, and this is how much it costs. 

Is cheaper the goal?

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Are you riding on that energy?

When your manager comes to you excited and enthusiastic for a budget to execute a campaign, ride on that energy. If it is a sound plan and the manager has enough experience in delivering successful campaign, ride on that enthusiasm. 

You may save some money by not supporting that idea. But you would lose the chance to make lasting changes for your organization.

Oh, of course, seeking a budget from you is just an example. But you already know that.

Can you create enthusiasm?

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What is the goal?

If you want your brand to be big, plan and act like one from day one.

Do not say, “When I am bigger, I will do like them.”

No, you start now. What you do now will determine how you become big. If you act small and do what small brands do, you will be small.

I am not saying spend like the big boys. Scale it to your size.

You have to act like the big boys scaled to your size. Otherwise, you will never grow big.

How do you act?

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Are you courageous?

If it takes more resources than you are willing to commit to tackle the issue and all you can afford is, “Let’s take this slowly and be patient.” Then you are just a coward. 

Sometimes, it’s not because you cannot afford the resources behind it. It’s because you fear failure.

Failing to commit the right resources promises failure anyway.

So your cowardice will forever be the source of failure.

 

Stop hiding behind ‘patience’, ‘slow and steady.’ 

Are you a coward?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What do you know?

You don’t know what you don’t know. 

That is one of the toughest challenges to deal with especially when it is a client. Might be easier to swim in a sea of fire and climb a mountain of swords than to ‘educate’ someone who doesn’t know that he doesn’t know.

You can’t really educate someone unless the person wants to learn.

You can’t tell this person, “You don’t know this” because this person thinks he knows already.

The teacher appears when the student is ready. It’s true.

How do you overcome ignorance?

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How’s it working?

Everything works. But don’t do everything because you (and your team) cannot handle everything. Focus on a few things and be damn good at it.

Focus on a few things – a few campaigns, a few mediums, a few promotions. Choose wisely. More doesn’t mean better. More just means more.

Doing everything without the right impact achieves nothing.

What’s the goal?

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What did you truly learn?

It’s easy to say you are open-minded and that you believe in learning new things.

To get to your next breakthrough sometimes takes some guts to experiment. Do new things, explore new concepts.

No one said abandon what you already know. Just add on to it by doing. 

Do you have guts for experiments?

Let us help. Call us now at +60378901079 or visit us at roar-point.com