Why do you say “no”?

Because I have a business to run. And I like to run it my way.

Why can’t I say “no”?

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What have you tried?

All new ideas have gestation period. Some are longer some are shorter. But if you pregnant enough with ideas, eventually you will give birth to some new ones. You will want to do something about it. 

When is it due?

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Who do you ignore?

Get yourself a compass for life. 

Well, actually you can’t really get one. You build an internal one. You build one through pain and years of learning to be self-aware. Years of learning to be responsible for yourself will help you with the nuts and bolts of the compass.

As you develop one inside you, you will know who to ignore.

Who are the assholes?

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Do you know what you want?

If you know what you want, saying “no” isn’t difficult.

It’s the most liberating feeling you can get.

Do you want what you want?

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Who gave them power over you?

You.

They know what you want and they likely know you need it badly.

Decide if you can really do without it.

If you can’t really do without it, then are there other ways to get it?

Very likely there countless other ways.

Do not sell out. Especially if the other party tramples on your core principles.

How do you make them abdicate?

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What are you willing to give up?

The journey to excellence is a long one. That journey is filled with pain. Excellence is not easy. You already know that. But worth repeating.

If you decide that excellence is what you seek, then first understand the standards for excellence in the field that you choose. Otherwise, you may think your shitty standard is a standard for excellence. 

Learn from the veterans. Listen and do. Most people who are excellent at what they do have been doing it for a long time. They learned it from years of error. 

Do you know the standards of excellence?

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Do you have any idea?

Let’s say you are writing a new marketing plan and it all seems pretty mundane. You have no idea what to do. You may decide to add in the fancy stuff. You know, the things you read in glossy marketing magazines that feature your peers holding beer glasses, or stuff you read in your favourite brand book by that branding guru that wrote the other 50 branding books you bought and read, and things that speaker at that hyper cool marketing seminar you paid your whole marketing budget to attend says you “gotta do, otherwise you are so nineteen eighties.”

Doing all these might be fine and good, but you may want to do yourself a favour.

Write down all the stuff that you know; you know stuff like the classics. Classic strategy you have used. List things you have done that worked and seem to work every time you do them. Write down more stuff your competitors have done to you that seemed to work.

In between these three things or list or whatever you call it is a whole bunch of ideas you can mix-and-match that can give you a good program. What’s the problem? It’s free and it’s not very fancy. We all know people don’t like free stuff that is not very fancy.

What’s in your toolbox?

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