Monday, March 24, 2025

Are sparking discoveries?


Are you just relying on data and market research? Don’t get me wrong—I see the value. I’ve seen the insights, the patterns, the numbers that can guide a decision. Sometimes, I’m quite the fan.

But data isn’t a compass; it’s a map. It shows you where others have been, not necessarily where you need to go. That’s why some of the greatest minds in advertising and branding have voiced scepticism about research. Because if you only follow the data, you may never discover something new.

Are you just using data to validate decisions?

Let us help. Call us now at +60378901079 or visit us at roar-point.com

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