Is it just profits?

When I think about the products I put out there, I see them like family. It’s like, if it's not good enough for my kids, my mom, or my wife, then why should it be good enough for anyone else?

In marketing, there's this huge pressure to just push products and let the market decide. But honestly, that approach doesn’t sit right with me. If I wouldn’t want my kids eating it, I won’t even think about selling it.

If my mom wouldn’t use it, I can’t recommend it. Having that personal integrity is non-negotiable for me. I don't want to convince someone’s mom to use something I wouldn’t let my own. And when it comes to beauty products, if I wouldn’t enthusiastically tell my wife to try it, then there's no way I can sell it to someone else.

It’s about trust.

- Trust in the products we promote.

- Trust in the advice we give.

- Trust in ourselves to uphold these personal standards.

For me, this approach just makes sense. It’s not only about ethics. It's about knowing that you're offering real value and building a reputation based on sincerity.

Those of us in the marketing industry know that products come and go. Brands rise and fall. But the trust we build — that's what lasts. Let's make sure the choices we make today can stand the scrutiny of those we care about the most.

Would you use it?

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