Wednesday, January 22, 2025

Are you just relying on data and market research?


Be honest.
 
I’m not against market research.
In fact, sometimes I’m quite a fan of it.
 
But here’s the thing...
I won’t start quoting famous advertising gurus and their opinions on data.
 
Why? Because you already know—
Some swear by it.
Others? They’re completely against it.
 
So where does that leave us?
 
Let’s face it.
Data is important.
 
Done right—with the right analysis—
It can reveal rich insights.
You can mine gold from it.
 
But here's the catch...
 
It should never be the end-all, be-all.
 
Your role as a marketer?
It’s not just about numbers.
 
You need to be part scientist,
Part artist,
And part craftsman.
 
Because true magic happens when you blend:
 
Data + Gut Feel x Experience = Success.
 
Think about Isaac Asimov—
One of the most prolific writers of all time.
 
Why?
Because he wasn’t just a scientist.
 
He had a deep love for history, literature, and the arts.
That mix made his work extraordinary.
 
And remember what he said...
“The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’”
 
So, let me ask you this—
 
Are you ready to look beyond the numbers and trust your instincts?

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