Be honest.
In fact, sometimes I’m quite a fan of it.
I won’t start quoting famous advertising gurus and their opinions on data.
Some swear by it.
Others? They’re completely against it.
Data is important.
It can reveal rich insights.
You can mine gold from it.
It’s not just about numbers.
Part artist,
And part craftsman.
One of the most prolific writers of all time.
Because he wasn’t just a scientist.
That mix made his work extraordinary.
“The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’”
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