What should live on?

Knowing when to let things go in marketing is a game changer.
 
Apoptosis is this cool biological process where cells know how to die at the right time. Too much of it? Your body withers away. Too little? Cells run wild, like cancer. It's a delicate balance, a complex chain of signals that decide what stays and what goes.
 
Now, let’s talk about your marketing strategy.
 
Just like apoptosis, a successful marketing programme needs balance. You can't keep everything forever. Knowing what to keep and what to let go is key. It’s not about hoarding every strategy because it feels safe. It’s about knowing when an idea or campaign has served its purpose.
 
- Look at your current marketing efforts. What’s working? What isn’t?
 
- Be brutal and honest. Keep what aligns with your goals and kill what doesn’t.
 
- Trust your instincts, but also rely on insights and data to make smart decisions.
 
Much like cells, marketing elements that outstay their welcome can become toxic, eating resources and energy. Free up space for new, fresh ideas.
 
Remember, great marketing is all about balance. Keep the core strong and let old, stale strategies fade so new growth can thrive. It's not always easy, but it's how you cultivate a healthy, dynamic programme.
 
What should you kill?

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