Think about
your company's key competency. What's that one thing you do better than anyone
else? That's your secret sauce. And before you start mixing it with other
flavors, make sure you've served it to everyone who would love a taste.
Here's why:
- Expertise shines: When you stick to what you're best at,
you become the go-to expert. People think of you first when they need that
special skill or service.
- Resources stay focused: Spreading thin by doing too much can
waste time and energy. Focus allows you to channel resources efficiently.
- Building trust: Consistency in delivering quality
builds trust among clients and partners. They’ll know they can count on you.
- Mastery: Mastery doesn't come from doing a
little of everything. It comes from doing one thing repeatedly and doing it
well.
Impatience can
spark ideas of expansion, but remember, fully leverage what you already excel
in. You've got a coat of many colors. But wear your brightest one first until
it lights up the room. Only then, think about adding another layer to your
outfit.
Keep perfecting
your core competency. Reach the end of the world with it. That's where true
success lies.
Why don’t you
stick to your key competency?
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