Wednesday, February 14, 2024

Did you inform them?

Your brand strategy is important enough that you invest behind it. But have you communicated what the brand is all about to your employees? From the shop floor to the transporters to the packers and the receptionist. Make sure everyone knows about your brand and its messages. So they do not go around telling people things you don’t want them to say. After all, they work for your company and whatever they say about your company, people will likely believe.

Do they understand?

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