Diagnosing a problem is key to finding a solution. A marketing problem is no different. Commonly, a marketing problem is rooted in a composite of issues. It can be HR oriented, finance oriented or operations oriented, to name a few. It’s difficult to solve the problem when management thinks, there are only marketing solutions to marketing problems. Worse, that the issues are non-marketing; leading to the wrong diagnosis and hence the wrong solutions. You can’t deconstruct a problem into its individual parts and solve it individually hoping that when put back together it solves the problem. A problem that comes from an integrated set of challenges has to be solved as a whole.
Did you get the
diagnosis right?
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