Tuesday, January 10, 2023

What actually works?


The challenge with a lot of marketers is that whenever a marketing tactic or a collection of marketing tactics do not meet the objectives, they start to feel that they need to come up with new ones.

Sometimes it is better to isolate what works and what potentially can be done better than doing new ones. If you keep coming up with new ones you won’t be able to isolate what truly works and you won’t be able to make the one that works, work better.

Why do you need new ones?

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