Thursday, March 15, 2018

You like being first?

People who sell you the idea of “first mover advantage” often fail to remind you about timing. Advantage comes from proper timing – whether it is the soccer player on the field or the sales person in the field, or you buying shares in the stock market. Or you the marketer trying to launch a new product.

I am not sure if being first means a monopoly on advantages.

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