What’s your mileage?

People tend to think experience equates expertise. But you know these two can be mutually exclusive. Just because you spent 20 years as a store keeper, doesn’t mean you are an expert at store keeping. You can be a mediocre store keeper and keep your job for 20 years.

To have expertise in what you do, you need in-depth knowledge and that takes purposeful study, effort, and tenacity across time to acquire it.

What’s your tonnage?

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How long have you been doing it?

The longer you have done branding campaigns, the more value you will see in the various tactics and media. No one is supreme. It all depends on your objective and how you deploy what’s available to you.

Are you learning to appreciate?

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Are you talking about money again?

A branding campaign is only expensive if you don’t know the right way of doing it, fail to see its value and don’t use the right people to do it.

Maybe you should give up?

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Do you love discipline?

Discipline sounds like a lot of pain. To the right people, discipline brings the comfort of knowing the fruits will come when the toil is done.

Are you a disciple?

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What did you not do?

A great brand isn’t created just via the advertising campaigns you did. It’s also what you do outside of those campaigns.

What else gives a great brand experience?

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Did you have some “me time” today?

People have different names for these. Some say they spend some time with the higher power they believe, others meditate - whatever forms the meditation takes, yet others just sit in a corner thinking, reflecting.

Reflecting on the good stuff is easy. Giving thanks for the good stuff is easy.

I think reflecting on the bad stuff brings more good. So you can repent. 

What did you say to you today?

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Are you a good boss?

If you have the right kind of staff on your team, you can always help them improve. That is your job as a boss.

If you have the wrong type of staff, and they are usually destructive, your job as a boss is to help them move on.

It is not your job as a boss to deliver happiness. 

Are you good for yourself?

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How can I be a good team player?

Show up.

Keep up.

Shut up.

What else do you want to hear?

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Who is it for?

This “new and improved’ formula of yours, is it what the consumers want or is it your management’s wet dream to sell more products?

Next time, before you decide to say this is “new and improved” ask, “new and improved” for whom?

Do you think they care?

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How much to trust?

Trust is expensive. It takes years and tankers full of sweat to build. The person you trust is going to cost more because trust is in low supply. The person you trust more is going to be more expensive because trusting the wrong person will cost you more.

Can you discount trust?

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How do you improve?

Remind yourself once, do what needs to be done repeatedly.

Most people remind themselves repeatedly but do what needs to be done once.

Doesn’t work that way, in case you haven’t noticed.

What’s your weak point?

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Why are you tired?

Because you are spending too much time doing too many things that you don’t care about. Start investing your time in the right things. Or start caring about the things that you do. 

How do you get through the day?

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What is your word worth?

Don’t just talk. Level up the skills to do it and get the balls to pull it off.

Are you ready for action?

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Why are you running?

“Don’t run when you lose. Don’t cry when it hurts.” – Gordon Gekko

Are you crying?

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Will they understand?

Sometimes it is wiser to just walk away than to try and explain yourself to a person whose level is not there yet to grasp certain concepts.

You can’t get a primary school kid to understand a differential equation. When her math level reaches that level, she would understand. 

You can’t reason with a teen why as a parent you refuse to buy him a motorbike. When he becomes a parent, he would understand.

You can’t reason with the brand manager why her suggestions are wasting everyone’s time because she doesn’t have more than 10 years of experience yet. When she is a marketing manager, perhaps she would understand.

What would you get?

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What’s your favourite excuse?

Traffic is bad.

I work with a bunch of clowns.

I can’t find the time.

This is not my priority.

My bosses aren’t supportive.

It will never work.

I have tried this before.

It doesn’t work this way.

(Add yours.)

Stop using whatever your favourite excuse is for a month. It will be painful. But worth it in the long run.

Are you accountable?

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Are you starting to believe your own bullshit?

You know the guy who always says, “I am busy, I am super busy, I am too busy.”? It all starts as bullshit to get through the day hoping that the bosses and colleagues don’t notice. When in fact, the rest of us at the front row seat can see that all he needs is to stop procrastinating and start prioritizing. After awhile, the guy who has the least to do actually believes that he is truly busy.

Stop believing in your own bullshit before someone calls it out. Make sure you have substance to back up stuff you want to show-off.

Who are you fooling?

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Is anyone challenging you?

It’s always nice to call the shots and be the final decision maker. Even nicer if you are egoistical and there is no one willing to challenge you. Because you get what you want, eventually.

Eventually, people stay away from you. They stop challenging you. Not because you are smarter or that you have more experience but because people can sense your unwillingness to listen.

You already know the repercussions of the unwillingness to listen.

Do you know the art of listening?

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Did you believe wrong?

You may have believed in something that may have been wrong for a while until you are confronted with new information that contradicts what you believed for so long.

Give the new information a chance to convince you.

So you believed in something that was wrong because you didn’t have the complete picture. Big deal. 

Let new information float you to greater heights. Hanging on to old information can drown you.

Are you willing to be right now?

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How do you teach them?

Action resulting from ignorance should be met with guidance. Not anger.

What is your role?

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How do things break?

Stress and pressure. That’s how things break.

Is it any wonder that stress and pressure comes before a breakthrough?

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