Friday, March 27, 2015

Who do you ask?

You can ask the consultants who have done real in the trenches work. You can ask friends who are fellow marketers. But there are going to be times when both these groups of people don’t know crap. They have a different budget and deal with a different management.

Your brand is the best case study. Try some things, see if it works, make adjustments, try again.

Honestly, how do you think other brands got there? They try stuff.

What did you try?

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