Sure,
keep track of your campaigns to evaluate their effectiveness. But if you keep
track of every single detail and keep asking for reports every other day then
you are missing the bigger picture. If you are doing that, you are not in
control of the campaign. The campaign is controlling you.
How much do you need to know?
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You
can ask the consultants who have done real in the trenches work. You can ask
friends who are fellow marketers. But there are going to be times when both
these groups of people don’t know crap. They have a different budget and deal
with a different management.
Your
brand is the best case study. Try some things, see if it works, make
adjustments, try again.
Honestly,
how do you think other brands got there? They try stuff.
What did you try?
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Sometimes
we see smaller brands trying to do too much in their quest to be successful.
What they should really be doing is to learn to master a few things that is
manageable. Then progressively load from there. Doing too much too fast will
just make you crash.
How
do you crash?
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If
you apply whatever that you know now like a religious doctrine, then you run
the risk of looking like a fool when it stops to work. Know that what works for
you now may not work in the future. Be open to other ideas.
Are
you dogmatic?
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Don’t
do hard sell ads. Don’t do soft sell ads. Do loads of consumer relevant and
interesting ads. Only relevant and interesting ads connect. Learn to know what isn't working for you and stop doing it.
How do you do it?
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If
you are new to branding and marketing, perhaps you should start conservatively.
Look for things that have always worked with the bigger brands. Things they
have done consistently over the years and mirror that. Don’t fall into the fad
trap.
What has always worked?
Let us help. Call us now at +60378901079 or visit us at roar-point.com