Wednesday, November 26, 2014

Where is the applause?



Marketing veterans or virgins often behave like authors after a book is launched. They wait for the accolades, the recognition and the reviews. But more often than not, there is silence. No one cares except for you. 

So what do you do? Well, do what you do best. Start on the next campaign. Because starting the next campaign makes you get better at your art – marketing. Some campaigns do well, others don’t. Not every book is a best seller. Heck, many authors go through life without a best seller. That doesn't make them lousy authors

As Steven Pressfield advises all authors, “Start the next one tomorrow.”

When are you starting the next one?

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