Marketing veterans or virgins often behave like authors after a book is launched. They wait for the accolades, the recognition and the reviews. But more often than not, there is silence. No one cares except for you.
So what do
you do? Well, do what you do best. Start on the next campaign. Because starting
the next campaign makes you get better at your art – marketing. Some campaigns
do well, others don’t. Not every book is a best seller. Heck, many authors go
through life without a best seller. That doesn't make them lousy authors.
As Steven
Pressfield advises all authors, “Start the next one tomorrow.”
When are you
starting the next one?
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