Business people, managers, entrepreneurs have a million small things yelling for their attention. Of course, everything is important and you only have so much time and energy to focus your time and effort.
Hence, choose wisely. What you put your effort into and invest time and money will bring results.
If branding is important, park time aside for it, put the right people to assist you, invest money.
You, of course, already know that.
What is important to you?
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