Monday, March 10, 2014

What flags do you follow?

Marketing is an adventure only if you are a risky explorer.

You cannot expect to take the tried and tested path and say you had a wild adventure with marketing.

Some marketers much rather sign up for a group tour herded around little flags.

Others take the beaten track; they come back bruised having earned the right to say, “That was an adventure.”

Are you Indiana Jones?

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