I read a weight lifting article recently. In there, the guru said (and I am paraphrasing here), “Your training should frighten you a little. If you aren’t a little anxious about the weight that you are going to lift, then it’s too easy and won’t bring growth.”
Same thing
with the campaigns you run. If you aren’t a little anxious about the campaign
you are about to execute, then you aren’t trying enough new things to push the
boundaries.
Are you
taking risks?
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